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      全國首播,逆勢破局|冠?!爸辈尮S活動”圓滿收官

      冠牛木門2020/03/28閱讀 0

      2020年被突如其來的新型冠狀肺炎病毒疫情襲擊,全民宅家,冠牛木門·整體家居以積極的姿態探索出一條“新道路”,3月21日19點30分,冠??偛柯搫尤珖涗N商,在冠??偛颗e行了開年首場大型“好衣柜  能抗菌”全國直播搶工廠活動,直播間里掀起了一場品牌與消費者之間的狂歡。



      直播現場


      歷時3小時的直播活動。在資深家居主播“海盜團長”劉永強的帶領下,整個直播活動期間,業主朋友們在線參與的熱情一路高漲?;顒赢斕?小時直播,累計在線人數超11萬人+,帶貨實力不容小覷。



      感恩回饋 共克時艱


      冠牛木門·整體家居作為一家專注高端實木定制22年的大品牌企業,擁有過硬的產品實力,也肩負一份社會責任。為了緩解經銷商的經營壓力,公司總部全面開啟了線上促銷的模式,制訂了積極的應對措施,旨在通過真真正正給消費者讓利的線上營銷活動,為線下門店引流,幫助全國經銷商伙伴走出寒冬,攜手抵御疫情對終端市場形成的巨大沖擊。



      直播拍攝


      由于疫情影響,新品也通過這次直播首次亮相。這款“香柏衣柜”材質包含了天然的抗菌木材香柏木,同時設計上也有了很大的突破,創新的使用實木做極簡風格的定制衣柜,這是一款既時尚又天然環保的產品。在這次直播活動中冠牛公司也給出了極大的優惠,活動現場特邀請冠牛副總裁龐曉良女士親臨特批鉅惠,給予了全網最低的直播體驗價,不僅價格上做了非常大的讓利,同時我司還對于直播當日購買的客戶,贈送穿衣鏡及價值4880元的實木鞋柜的大禮。


      龐總在介紹香柏衣柜


      此次“直播搶工廠”的狂歡派對,不僅在新品香柏衣柜讓利給消費者,同時冠牛公司設置爆款實木套餐讓利、抽獎紅包雨互動、產品秒殺等環節為全國老鐵們帶來超多福利。簡·時代系列五大“木門+柜子”的實木套餐,以及新品實木復合門、暢銷實木門等均以大尺度讓利給直播現場的消費者們,同時直播現場下單購買實木套餐的粉絲還能獲得價值4880元的“實木鞋柜”和木門五金5套、進口鉸鏈等贈品,總價值過萬元。直播期間氣氛活躍,既讓粉絲們買到稱心實惠的好產品,更以居高不下的觀看人數再次證實冠牛的品牌影響力!



      直播界面


      俗話說耳聽為虛,眼見為實,房屋裝修對每個家庭來說都是一件大事,而裝修材料選擇很重要,為了家人的健康,選擇綠色環保、高品質的裝修材料非常的重要,所以很多客戶都會去到家居建材市場現場去鑒別材料的好壞,但是現在由于疫情影響,暫時很多消費者不能去到現場。為了消除消費者的顧慮,在“海盜團長”的要求下,直播切門現場鑒證門內材料。結果顯而易見,內部材料實實在在都是純天然實木。冠牛作為20多年的行業老品牌,一直以來始終堅持自己的高品質之路,為了打造更高的家具品質,冠牛不僅重視設計,工藝上更是精益求精,關注加工精細度,做到里外一致、表里如一。


      現場切割  鑒證真偽


      純實木實芯木門切面


      線上營銷,實力共贏


      在疫情防控期間,各大商家直播帶貨風口正旺,冠牛木門整體家居也在對線上營銷模式進行不斷探索。統籌全國的專賣店和一線銷售人員,通過線上直播與線下引流的模式爆破落地,鎖定意向客戶,為線下門店引流,利用線上驅動線下訂單轉化,使廠家、經銷商和業主實現共贏,最終使業主利益最大化。


      直播準備工作



      在冠牛公司總部直播活動執行工作組的指導下,全國各地門店積極配合,迅速把員工拉到公司此次直播活動的執行群參加培訓,同時,已經可以開門營業的門店堅持每天早上在店里開早會,而還不可以復工的門店則在自己門店的微信群里執行,制定好新的一天的業務目標,分配好當天的工作,部署直播活動的各項工作;晚上也堅持開夕會,總結當天的工作,分享經驗。




      德州冠牛晨會


      德州冠牛夕會


      濟寧冠牛夕會



      線上運營



      在不能正常到崗情況下,冠牛全國各地的門店沒有絲毫懈怠,全員在家在線辦公,白天大部分時間都在線上通過各種途徑尋找客戶,與客戶積極互動,為客戶講解裝修知識和產品詳情。晚上在直播活動執行學習產品知識,參加培訓,分享經驗,增強業務技能。疫情限制了人與人之間的距離,卻不能阻止冠牛人勤奮好學的態度和為客戶用心服務熱情。  



      指導老師在執行總群做培訓






      活動數據公布




      優秀戰士分享






      沒有一個冬天不可逾越;沒有一個春天無限遲到。在疫情肆虐的艱難時刻,向每一位不負韶華、拼搏努力的冠牛人致敬,
      當下的市場環境充滿挑戰與機遇,在這個特殊時期,冠牛適時把握時機,迎合消費者的行為習慣,“線上直播+線下引流”相融合,加快培育線上線下互動消費市場,達到品牌宣傳與獲客蓄客的目的。同時直播賣貨新營銷模式,樹立了行業標桿,給家居行業注入了一記強心劑。



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