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      #攜手新時代,共筑冠牛夢#冠牛20周年暨江蘇18.8萬㎡生產基地開業慶典盛大召開

      冠牛木門2018/03/18閱讀 0

      3月的宿遷,初春的新綠點綴出新的生機。3月18日,冠牛20周年暨江蘇18.8萬㎡生產基地開業慶典在這里召開,近300名冠牛家人齊聚一堂,在行業領導、宿遷市有關領導、供應商伙伴以及權威媒體的共同見證之下,冠牛正式步入了品牌發展新的時代!


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      18.8萬㎡生產基地盛裝啟航


      好雨知時節,當春乃發生。在春風細雨的滋潤下,慶典正式開幕。冠牛董事長龐軍先生首先致辭,龐總代表冠牛公司,向關心和支持江蘇冠牛生產基地的政府各級領導、各界朋友和經銷商伙伴表示衷心的感謝。據龐總介紹,冠牛建設項目一期即將完工,二期建設工程也將動工。未來,江蘇冠牛生產基地將是一個具有現代化、智能化特色,設備先進、功能完備、環境優美的智能家居生產基地。


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      冠牛董事長龐軍


      宿城區人民政府副區長施勇在致辭中說道,冠牛項目從簽約到一期建成投產,僅用了半年時間,創造了“宿遷速度”。在接下來的時間里,宿城區人民政府將一如既往地牢固樹立項目終身服務意識,為江蘇冠牛生產基地的發展壯大保駕護航。


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      宿城區人民政府副區長施勇


      中國木材與木制品流通協會木門窗專業委員會會長張國林對江蘇冠牛生產基地的落成表示祝賀,張會長指出,在木門品牌紛紛跨界整體家居的大環境下,冠牛18.8萬㎡生產基地的建立,昭示出冠牛在大家居時代勇于發展的決心。張會長站在行業高度,對冠牛未來的發展提出了更高的要求,希望冠牛通過供應鏈的整合和技術升級,朝著更好的方向穩健發展。


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      中國木材與木制品流通協會木門窗專業委員會會長張國林


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      剪彩儀式


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      冠牛董事長龐軍、冠??偛弥x淑華為舞獅點睛


      走進冠??偛?,品鑒e時代新品


      開業慶典結束后,與會嘉賓來到位于宿遷金鵬國際22層的冠牛企業總部,感受冠牛e時代新品的魅力。






      歐陸經典風格的美學演繹,創新潮流的時尚空間,現代風格的簡約之美……冠牛e時代新品受到了在場領導和嘉賓的一致好評?!爸褂谥辽?、治木之道”的工藝語言,詮釋著冠牛e時代全屋定制產品時尚、智能、環保、板木結合等特點。



      新起點,新征程,全方位解讀e時代戰略


      下午,冠牛董事長龐軍、冠??偛弥x淑華、冠牛首席設計總監王暖、冠牛品牌總監蘇銘豪從不同角度,全方位解讀冠牛e時代的品牌戰略。


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      極智·未來家,冠牛e時代全屋新品上市。17歲入行,專業制木40年的冠牛董事長龐軍,面向全國經銷商現場發布冠牛e時代新品。e時代新品的推出,標志著冠牛形成了獨具特色的產品系統,設計風格更加多元化,對于冠牛具有著里程碑的意義。


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      冠??偛弥x淑華女士


      新時代,新戰略。冠??偛弥x淑華女士對冠牛新時代的戰略進行解讀,未來冠牛將圍繞一大營銷中心和兩大生產基地(廣東+江蘇),打造伯爵公館和冠牛e時代兩大系列整裝產品,通過差異化定位,滿足更多人群的需求。謝總希望通過“千店計劃、百城戰略”的新布局、與和君智業的合作、打造百人營銷團隊、以及O2O線上戰略計劃等一系列品牌動作,助力冠牛決勝新時代。


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      冠牛首席設計總監王暖


      冠?!時代產品解讀。冠牛首席設計總監王暖通過現場大屏幕,對冠牛e時代新品進行分別解讀。北歐現代風、法式新風尚、港式奢華風、時尚新中式等產品系列,彰顯出e時代冠牛強大的產品力。在居家生活越來越趨向于實用、舒適、個性、潮流、年輕態,追求內在品質的當下,為用戶帶來更有品位、更加優雅的生活方式。


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      冠牛品牌總監蘇銘豪


      冠牛2018年品牌發展規劃。冠牛品牌總監蘇銘豪為現場經銷商解讀冠牛2018年引爆品牌的一系列戰略——通過“2018年度十大整木品牌獎”等殊榮,樹立冠牛的行業影響力;央視四大頻道的品牌展播,500家權威媒體的品牌報道,9大搜索品牌的全年覆蓋將為冠牛掀起一波又一波的品牌攻勢;品牌落地物料和自媒體應用,則進一步完善了冠牛的品牌發展體系。



      攜手和君智業,冠牛商學院正式成立


      與和君智業達成戰略合作,是助推冠牛新時代崛起的一股重要力量。和君智業副董事長朱榮寶來到大會現場,為在場經銷商詳解“新時代的報礦”。通過對家居行業以及消費行為的分析,朱榮寶老師認為冠牛e時代全屋定制新品非常符合新中產以及80、90后消費者的特個性化需求。接下來,和君智業將幫助冠牛從人才、戰略、管理、營銷、合營這5大方面著手,展開深度合作。


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      和君智業副董事長朱榮寶


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      和君智業品牌營銷中心黃雪峰老師


      和君智業品牌營銷中心黃雪峰老師以“新時代的崛起”為主題,為在場嘉賓分析新時代下的發展與贏領之道。


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      在現場嘉賓的共同見證之下,冠牛商學院正式成立。商學院的成立,從門店管理到團隊建設,從營銷推廣到銷售技巧,從產品知識到安裝服務等多方面進行專業指導,對于健全冠牛培訓體系,以及促進總部與經銷商之間的學習交流,有著深遠的意義。


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      正如冠牛木業董事長龐軍在發言中所說,江蘇冠牛生產基地的落成,是冠牛繼1998年深圳制造、2013年東莞制造之后,冠牛完成的第三次飛躍。隨著冠牛e時代新品的推出,以及冠牛商學院的不斷發展完善,我們有理由相信,冠牛的下一個20年,將給我們帶來更多的驚喜和期待!


      預告:3月22日,冠牛應邀參加第八屆中國木門品牌大會,屆時董事長龐軍將出席大會并在“高端對話”環節發言。據悉,冠牛已經鎖定2018年度十大整木品牌獎。更多相關報道,請持續鎖定搜門網的相關報道。

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